Telltale signs…
Bulletins could be considered the backbone of the OOH Industry, providing high exposure on major expressways and surface streets throughout most markets.
In short, bulletins are what every poster hopes to be when it grows up
The vast majority of bulletins follow one of a handful of standard sizes, making it easier to plan creative across a number of markets allowing the message to be seen consistently as well as frequently.
DMA MARKET
3 Chicago/NW Indiana
6 San Francisco
13 Tampa Bay
21 Portland
98 South Bend